Future-Future enables architects to win the work they want and gain recognition worldwide.
We work globally with ambitious studios of all sizes on business development, marketing, communications, public relations, and thought leadership.
In 2008, Mecanoo was already an established firm in the Netherlands, with a marked niche in the cultural and civic sectors – especially theaters and public libraries. With 25 years of experience behind them, the firm had growing ambitions of developing a more international portfolio, backed by some notable projects abroad such as the La Llotja Theatre and Conference Centre in Spain and the Dutch Embassy in Ethiopia.
Here, we examine how Mecanoo won their first projects in the United States and continue to expand their presence on the continent.
Succession planning is crucial for architecture firms aiming to preserve their legacy while embracing growth opportunities in the decades to come. This involves strategic leadership development, building business models tailored to new ambitions, and crafting effective communications to stay visible as a practice and promote thought leadership.
How does a Hong Kong firm resonate with an international audience?
Successful architecture firms position themselves around a core idea – a design approach, theme, or solution – that clearly reflects their ethos and philosophy. This core idea forms part of the firm’s broader narrative that builds public perception, either explicitly, or by interpretative association.
Increasingly, firms are proactively building their brand, visibility, and client base through alternate business development and marketing tactics – ones that can attract like-minded collaborators and clients interested in their distinct perspective.
How can a small residential firm pivot to public architecture?
How does a two-person studio win large-scale, multi-type work?
Closely reading an RFP means understanding underlying motivations that may not be stated outright. Identifying these can help guide deeper research and more focused messaging that speak to the client’s priorities and vision for the project.
An RFP isn’t just a list of requirements. It holds clues about what the client’s priorities are and what institutional pressures they may be responding to.
What does it take for a regional firm to go global?
How do you launch the world's largest library for both local and global audiences?
How does a firm win mass timber projects with no previous experience?
