Helping an Engineering Firm Break into Mass Timber
Challenge
An upstart engineering firm in New York asked us to help them win mass timber projects, a structural system they were interested in but had no experience working with on a project.
Strategy
Future–Future developed a communications strategy to position them as experts in mass timber and researched potential markets where such projects were being commissioned.
Execution
We launched a multi-channel communications campaign to establish their interest and expertise in mass timber, including researching and publishing a whitepaper, booking speaking engagements at national and international conferences on the subject, creating social media content that distilled the whitepaper into digestible posts, and direct outreach to architecture firms working with the material.
Results
The campaign led to the firm winning several mass timber projects, including a tower in Cambridge, MA; a pavilion in Providence, RI; and a prototype design for a modular mass timber multi-family residential system.
How Future-Future Can Help
Future–Future advises on how firms communicate their identity, position themselves to identify new project opportunities, cultivate new markets, and win new work. Our communications and PR efforts work in tandem with the firm’s commercial objectives, delivered as part of an integrated service offering. We have collaborate with architects to develop proposals for a range of project opportunities, including governmental, institutional, commercial, and private projects worldwide, ensuring that proposals are as convincing as possible.
Our comprehensive RFP strategy for architects includes:
Audit of past proposals
Tracking RFPs and competitions globally
Go/No Go Evaluation
Close reading and research
Competitive positioning analysis
Messaging strategy
Teaming strategy and brokerage
Editorial guidance
Special content production (eg: focus pages)
Competitive fee consulting
Interview presentation, editorial direction, and coaching
