Expanding a Firm’s Reach to Compete for Cultural & Commercial Work
Challenge
A new Brooklyn-based design studio engaged us to help them chase and win cultural and commercial projects, with the ambition of working with forward-thinking institutions and innovative start-ups.
Strategy
Future–Future developed a business development strategy to leverage the firm Principals’ previous experience working with academic and cultural institutions in Europe, as well as positioned them to speak to their strengths of working closely with client teams, successfully collaborating with architecture firms, and their efficient project management and delivery.
Execution
We actively researched potential clients and arranged introductions – supporting them with profile briefings before meetings and tactics to cultivate warm leads.
Our ongoing research into project opportunities and the competitive repositioning led to them being among the ten firms invited to submit a design proposal for a new cultural institute and residency sponsored by the German government in a townhouse in New York.
Results
The firm was shortlisted for the cultural institute, alongside renowned and established firms including Selldorf Architects, 1100 Architect, and David Chipperfield Architects.
How Future-Future Can Help
Future–Future advises on how firms communicate their identity, position themselves to identify new project opportunities, cultivate new markets, and win new work. Our communications and PR efforts work in tandem with the firm’s commercial objectives, delivered as part of an integrated service offering. We have collaborate with architects to develop proposals for a range of project opportunities, including governmental, institutional, commercial, and private projects worldwide, ensuring that proposals are as convincing as possible.
Our comprehensive RFP strategy for architects includes:
Audit of past proposals
Tracking RFPs and competitions globally
Go/No Go Evaluation
Close reading and research
Competitive positioning analysis
Messaging strategy
Teaming strategy and brokerage
Editorial guidance
Special content production (eg: focus pages)
Competitive fee consulting
Interview presentation, editorial direction, and coaching
