We understand architecture and business. We know how to communicate our clients’ ambitions, identify market opportunities that align with them, promote their visibility, and position them to win new projects.
Our approach ensures that business development and profile building serve design ambitions and ethos.
Who We Work With
MAD — Beijing, China
Manuelle Gautrand Architecture — Paris, France
Mariam Issoufou Architects — Niamey, Niger
Mork-Ulnes — San Francisco, USA
Mira Projects — New York, USA
NBBJ — Seattle, USA
NLÉ — Lagos, Nigeria
OBR Open Building Research — Milan, Italy
Oppenheim Architecture — Miami, USA
Patkau Architects — Vancouver, Canada
Provencher_Roy — Montreal, Canada
Rocco Design Architects — Hong Kong, China S.A.R.
Snøhetta — Oslo, Norway
Stefano Boeri Architetti — Milan, Italy
Tim Gorter Architects — Santa Barbara, USA
UNESCO — Paris, France
Voith and Mactavish Architects — Philadelphia, USA
Alison Brooks Architects — London, UK
Andy Fisher Workshop — Singapore
Archi-Tectonics — New York, USA
Atelier Échelle — Montreal, Canada
CAZA — New York, USA
CIVILIAN — New York, USA
Coen+Partners — Minneapolis, USA
Common Office — Sydney, Australia
De Baes Architects — Brussels, Belgium
Design Trust — Hong Kong, China S.A.R.
DUST — Tucson, USA
fr.ee — Mexico City, Mexico
GO'C — Seattle, USA
IN STUDIO — New York, USA
Hong Kong Institute of Architects — Hong Kong, China S.A.R.
HWKN — New York, USA
KOHLERSTRAUMANN — Basel, Switzerland
Kwong Von Glinow — Chicago, USA
MacKay-Lyons Sweetapple Architects — Halifax, Canada
What We Do
We work as strategic advisors, as collaborators with in-house teams, or as project-based consultants.
Firm growth planning
Legacy and succession planning
Communications strategy and plan
Market opportunity analysis and entry tactics
Profile growth strategy
Business development strategy
Brand positioning and differentiation
Competitive analysis and positioning
Partnership and collaboration strategies
Risk management and contingency planning
RFQ/RFP identification and evaluation
RFQ/RFP editorial guidance
Potential client research and messaging strategies
Competition team assembly
Positioning and USP/value proposition development
Lead cultivation and relationship management
Pipeline tracking and forecasting
Fee strategy and pricing positioning
Presentation coaching
Relationship cultivation
Marketing collateral development
Social media strategy and content development
Digital and web strategy and content development
Project copywriting and storytelling
Thought leadership campaign development
Award strategy and submissions
Monograph development
Messaging and editorial approach
Press relations and media negotiations
Targeted pitches for features and project coverage
Speaking engagements and events
Exhibition strategy and management
Press releases
Media tours and art direction
Media training and coaching
Allied journalist cultivation
Crisis communications
Our team is trained in architecture and has professional experience in leading practices around the world.
We span seven time zones and speak thirteen languages.
Who We Are
Leadership
Jean-Francois Goyette
CEO / Founder
jfg@future-future.global
Hong Kong, S.A.R. China
Jean-Francois Goyette founded Future-Future in 2016 to help architecture practices win work and build lasting profiles. Since then, the firm has worked with more than 100 architecture firms across 23 countries, on business development, positioning, and communications.
Before founding the firm, he built his expertise inside some of architecture's most influential institutions. As editor of the Phaidon Atlas of Architecture Online, he led the publisher's largest editorial project and its first digital venture. He served as Public Relations Manager at OMA and Communications Director at Bruce Mau Design, and held digital roles at London's Institute of Contemporary Arts and the Barbican Centre.
He speaks regularly on business and architecture, including at the University of the Arts, London and the Chinese University of Hong Kong, and organized symposia at the British Pavilion of the Venice Biennale and at the Lisbon Triennale. He is trained as an architect and holds an M.Sc. from The Bartlett, University College London.
Mark Bollettieri
Managing Director
mb@future-future.global
New York, USA
Senior Staff
Mark Bollettieri is a strategist and writer focused on architecture and design. He works with architects to create and execute business development strategies, win new projects, cultivate connections, and craft compelling approaches to complex project briefs. He has helped architects secure projects with private clients and public-facing organizations including the US State Department Bureau of Overseas Building Operations, Yaddo, Yale University, Princeton University, and the New York City Department of Design and Construction. Mark has spoken about the architecture and communications at venues around the world, including at the opening of the US Pavilion at the Venice Biennale. Mark is also the author and editorial designer of a 2022 monograph on Marcel Breuer’s works in the United States for Daniel/Oliver Gallery.
He joined Future-Future in 2018.
Sandy (Sáng) Huynh
Senior Associate
Paris, France
Sandy (Sáng) Huynh is a strategist working at the intersection of architecture, design, and cultural communications, with experience in marketing strategy, business development, and stakeholder engagement across New York and Paris.
She previously served as Marketing Manager at Stephen Yablon Architecture in New York, where she developed RFP and RFQ submissions, managed communications for healthcare and institutional projects, and secured two national awards through strategic proposal development. Her broader work spans the philanthropic and cultural sectors, including leading strategic communications and research across multiple client projects.
She is the founder and director of The Art Vacancy, a women-led arts organization based in New York and Paris, and has taught graduate courses in marketing, communications, and fundraising at the Institut d'Études Supérieures des Arts (IESA) in Paris, where she also earned her Master's degree in Contemporary Art and Business.
She joined Future-Future in 2026.
Valeria Almeyda
Associate
Mexico City, Mexico
Valeria Almeyda is an architect trained in Mexico and Spain. She has worked with architecture and design practices internationally on visual and strategic communications, supporting their positioning, visibility, and recognition. Her previous work also spans retail and hospitality interior design projects. Her background includes leading the editorial design and production of academic publications for institutions such as the National Autonomous University of Mexico and the Technical University of Madrid, across architecture, industrial design, landscape, and urbanism.
She joined Future-Future in 2024.
Ezgi Su Demirci
Associate
Istanbul, Turkey
Ezgi Su is an interior architect and researcher working at the intersection of architecture, design strategy, and business development. She has contributed to academic and professional research groups across Turkey, Hungary, and Germany, engaging in both scientific research environments and architectural practice. She completed her master’s degree with a fully funded European Union scholarship, where her research was recognized with the Breuer Marcell Award.
She joined Future-Future in 2025.
Careers
We recruit internationally year-round. Candidates should have strong interests in business, communications, and the built environment, with excellent organizational skills, tact, and aplomb.
Positions may be based in Hong Kong, New York, or remotely, depending on business needs. All roles follow HK/NY pay scales regardless of location. Future-Future does not accept any unpaid interns, regardless of scheme.
To apply, send to jfg@future-future.global:
Cover letter (150 words max)
One-page CV
One-page writing sample
Current openings are listed below and on DezeenJobs.
No current openings