We understand architecture and business. We know how to communicate our clients’ ambitions, identify market opportunities that align with them, and promote their visibility and positioning to win new projects.

Our approach ensures that business development and profile building serve design ambitions and ethos.

Who We Work With

Alison Brooks Architects — London, UK

Andy Fisher Workshop — Singapore

Archi-Tectonics — New York, USA

CAZA — New York, USA

CIVILIAN — New York, USA

De Baes Architects — Brussels, Belgium

Design Trust — Hong Kong, China S.A.R.

fr.ee — Mexico City, Mexico

Hatfield Group — New York, USA

IN STUDIO — New York, USA

HWKN — New York, USA

Kwong Von Glinow — Chicago, USA

JRDV — Copenhagen, Denmark

MacKay-Lyons Sweetapple Architects — Halifax, Canada

MAD — Beijing, China

Manuelle Gautrand Architecture — Paris, France

Mariam Issoufou Architects — Niamey, Niger

NBBJ — Seattle, USA

NLÉ — Lagos, Nigeria

Oppenheim Architecture — Miami, USA

Patkau Architects — Vancouver, Canada

Provencher_Roy — Montreal, Canada

Rocco Design Architects — Hong Kong, China S.A.R.

Snøhetta — Oslo, Norway

Tim Gorter Architects — Santa Barbara, USA

UNESCO — Paris, France

Voith and Mactavish Architects — Philadelphia, USA

What We Do

We work as strategic advisors, as collaborators with in-house teams, or as project-based consultants.

Strategy

  • Firm growth planning

  • Legacy and succession planning

  • Communications strategy and plan

  • Market opportunity analysis and entry tactics 

  • Profile growth strategy

Business Development

  • RFQ/RFP identification and evaluation

  • RFQ/RFP editorial guidance

  • Potential client research and messaging strategies

  • Competitive team assembly

  • Positioning and USP/value proposition development 

  • Lead cultivation and relationship management

  • Pipeline tracking and forecasting

  • Fee strategy and pricing positioning

  • Presentation coaching

  • Relationship cultivation

Communications

  • Marketing collateral development

  • Social media strategy and content development

  • Digital and web strategy and content development

  • Project copywriting and storytelling

  • Thought leadership campaign development

  • Award strategy and submissions

  • Monograph development

  • Messaging and editorial approach

Public Relations

  • Press relations and media negotiations

  • Targeted pitches for features and project coverage

  • Speaking engagements and events

  • Exhibition strategy and management

  • Press releases

  • Media tours and art direction

  • Media training and coaching

  • Allied journalist cultivation

  • Crisis communications

Who We Are

Our team is trained in architecture and has professional experience in leading practices around the world.

We span six time zones and speak twelve languages.

Senior Staff

Jean-Francois Goyette

CEO / Founder
jfg@future-future.global

Hong Kong, S.A.R. China

Jean-Francois Goyette, founder and CEO of Future-Future, is a strategist specializing in architecture and design. He has extensive international experience working across various disciplines, including architecture, urban planning, communications, branding, and cultural strategy.

He previously held positions as Public Relations Manager at OMA and Communications Director at Bruce Mau Design. At Phaidon, he was editor of the Phaidon Atlas of Architecture Online, the publisher’s largest editorial endeavor and first-ever digital project. Jean-Francois has also held posts within the digital departments of the Institute of Contemporary Arts in London and the Barbican Centre. He hosted the Architizer A+ Awards Gala in Chengdu and speaks widely on the topic of business and architecture, including at the University of the Arts, London and the Chinese University of Hong Kong. He is trained as an architect and holds an M.Sc. from The Bartlett, University College London.

He founded Future-Future in 2016.

Mark Bollettieri

Managing Director
mb@future-future.global

New York, USA

Mark Bollettieri is a strategist and writer focused on architecture and design. He works with architects to help them develop business development strategies, win new projects, cultivate connections, and develop compelling narrative responses to complex project briefs. He has helped architects secure projects with private clients and organizations including the US State Department Bureau of Overseas Building Operations, Yaddo, Yale University, Princeton University, and the New York City Department of Design and Construction. Mark has spoken on architecture and communications at venues around the world, including at the opening of the US Pavilion at the Venice Biennale. Mark is also the author and designer of a 2022 monograph on Marcel Breuer’s works in the United States, published by Daniel/Oliver Gallery.

He joined Future-Future in 2018.

Rupal Rathore

Senior Associate

Udaipur, India

Rupal Rathore is an architect and writer covering the industry. She is a regular contributor at Disegno Journal and Damn Magazine, and has written articles that explore the intersections between design, culture, and politics for publications like Topos, MONU, LA Journal, and Design Anthology. She has worked on architecture and landscape design projects with three offices in India, and continues her independent studio practice under The Native Platform.

She joined Future-Future in 2022.